Our client in the ICT sector is looking for a Digital Marketing and Public Relations Officer. The candidate shall be responsible for creating digital marketing campaigns whilst ensuring consistency in brand messaging.
Duties and Responsibilities
Working with the sales team to coordinate marketing campaigns.
Preparing emails and newsletters to send to current customers.
Launch promotional offers and events to attract new customers.
Optimise the business website to increase online traffic.
Follow best practices for social media marketing on different platforms.
Conduct regular audits for social media and website marketing performance.
Maintain and monitor online listings across various e-commerce platforms.
Track marketing metrics and analyze digital data to measure marketing success.
Experience and Qualifications
Bachelor's degree in marketing or business
a minimum of 2 years experience in a similar role
excellent writing skills and verbal communication abilities
attention to detail and ability to multitask and manage multiple projects
strong analytical thinking and problem-solving abilities
capable of identifying, attracting and engaging target audiences
up-to-date knowledge of digital marketing trends and developments
creative in devising informative, engaging and motivational digital campaigns
proven marketing experience on different digital platforms
experience with leading and managing social media marketing campaigns
knowledge of email, newsletters, push notification and display advertising campaigns
ability to use SEO, SEM and marketing databases for promotional purposes
proficiency in using website analytics tools, ad serving tools and marketing software
basic programming experience in HTML, CSS, and JavaScript